Designer. Design leader. Freelance Consultant.
I’m a designer, design leader and experience strategist with over 20 years’ experience shaping digital products and services that scale. I help my clients navigate product, service and AI transformation, bridging the gap between business goals, design systems, customer experience and business experience.
Trusted By
Leading brands we've worked with across retail, fintech, and public sector
Current AI Tooling
Exploring and integrating cutting-edge AI tools into my workflow
Bolt
Using Bolt to design and build sites, apps and tech.
ChatGPT
Using to run research and develop ideas
Perplexity
Using to run deep research and compare against ChatGPT
Synthesia
Using to build AI Alex and other video avatars and clone voice.
Lovable
Using this to build apps front and backend. Exciting to see how this evolves.
ElevenLabs
Visit siteUsing this to clone voices and build voice agents.
Manus
Visit siteUsing this to run deep research, competitor analysis and SWOTs analysis.
Expertise on tap when your team needs direction.
I work with product, design, and leadership teams to cut through complexity. Whether it's improving customer journeys, guiding discovery, or reshaping how teams deliver, my approach focuses on identifying the real problem before jumping to solutions. The result? Faster delivery, reduced waste, and products and services that actually perform.
Solve the right problem first. Build once.
"We never have the money to do it right, but somehow we always have the money to do it twice."
Experience that delivers measurable results.
John Lewis
Self-Serve Customer Services
Reduced contact-centre demand by enabling customers to resolve issues online.
Fewer calls. Lower costs. Better customer experience.
Sainsbury's
Supplier Onboarding
Mapped the process, identified bottlenecks, and reduced supplier onboarding times from months to weeks.
Faster partnerships. Leaner operations.
Cinch
Buying Journey
Improved the end-to-end buying flow and removed friction in logistics and delivery.
Higher conversion. Scalable growth.
Westminster City Council
Discovery Excellence
Defined a repeatable discovery framework that improved delivery speed and clarity.
Efficient use of taxpayer funds. Smarter public service design.
Senior design thinking, without the overhead.
My clients get flexible access to 20+ years of design and product experience — when and how they need it. Calls, workshops, design reviews, research support, and strategic input. All under a fair-use monthly retainer, designed to give you an experienced head in the room without the cost of a full-time hire.
Pay as You Go
Flexible hourly support when you need it
Monthly Retainer
Ongoing support with priority access
Quarterly Retainer
Deep engagement with strategic impact
Flexible access, clear deliverables, measurable outcomes.
20 years solving design and product problems that matter.
I've worked with brands including John Lewis, Sainsbury's, Net-A-Porter, Ford, Harrods, and the British Council — designing services and digital products that reach millions. Before founding FlawlessCX in 2014, I led UX and product teams at Estée Lauder and B&Q. My focus has always been the same: understand the cause before prescribing the cure.
"I'm at my best when things feel stuck. My job is to make sense of the mess — and turn it into forward motion."
Let's talk about where you're stuck.
Book a short call and we'll identify where your team can gain the most impact, fastest.
Get Started
Other Ways to Connect
I typically respond within 24 hours during business days. For urgent enquiries, please email directly.
© 2025 Alex Bradbury. All rights reserved.
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